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In this course you will learn the different ways to communicate with clients for your small business.  These include face to face interactions, communicating on the telephone, business letters, promoting by mail, networking events, brand communication using promotional materials, software for small business communication.

Upon completion of this module, the student will be able to:

1. Define communication
2. Discuss and example forms of communication
3. Identify primary, secondary, and hidden audiences
4. Analyze audience analysis factors
5. Develop purposes of messages
6. Define communication competence and information richness
7. Categorize specific elements of communication scenarios
8. Compare and contrast written and verbal communication
9. Analyze customer written and face-to-face communications
10. Discover how reading and listening help writing
11. Learn Plain Language approaches to writing
12. Apply the FAST acronym guide to business writing
13. Compare and contrast synchronous and asynchronous communication
14. Make an impact with an Integrated Marketing Communication (IMC) approach
15. Synthesize marketing activities, and promotional materials and goals
16. Define Public Relations (PR), identify its purpose, and example its techniques
17. Identify software communication tools
18. Distinguish strengths and weaknesses of team communication apps
19. Decide on possible apps to use for your business

This course is part of the Small Business Essentials Micro-Credential Certificate. In order to achieve the certificate, students must successfully complete 4 courses.