This course is designed for someone who has the desire to establish, administer and succeed in a setting up a new business venture. In this course students will learn what is needed to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit.

Upon completion of this module, the student will be able to:

1. Identify and analyze the risk versus the benefits of being an entrepreneur.
2. Understand and identify mission and vision statements, value propositions, slogans, and taglines.
3. Define the entrepreneurial mindset.
4. Summarize the entrepreneurial journey and describe the pathways and process of becoming an entrepreneur.
5. Identify entrepreneurial opportunities.
6. Research potential business opportunities and undertake various competitive analyses.
7. Give examples of fixed and variable costs in a business.
8. Understand business models and plans.
9. Conduct a feasibility analysis.

This course is part of the Small Business Essentials Micro-Credential Certificate. In order to achieve the certificate, students must successfully complete 4 courses.